I just finished watching the tutorials over at the Steven Price Productions website and was very impressed. It also reminded me of a good lesson in business practice.
Some businesses like to keep all their methods a big secret like they are magicians or double agents. This is not necessary because your customers and competitors can easily find out all the ingredients you use or techniques you apply by other means. It is your personal creativity or ideas that will get and keep customers.
Even above that logic is giving away some of the tricks up your sleeve like Steven Price did over at his company website. By demonstrating in the tutorials he is bringing advantages to his customers in several ways.
1. He is bringing understanding about the process that goes into his work to his clients and potential clients. This allows them to feel more comfortable with pricing and timeframes.
2. It allows customers to see a little taste of his skill as a video developer and then their impression could lead to sales.
Doing little things like revealing how just a few of the tricks work (but not all) can lead to more and better customer relations. Think now on what you could do to show your customers a little of your style.
To see the tutorials and more cool stuff like SP.TV check out Steven Price Productions dot Com
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